About Us

Since 2007

S.B. Lemons & Company is a strategy consulting firm. Our mission is to provide consulting services in the fields of marketing and international business. We help our clients grow.

Some of our clients seek to enter new markets (be-it domestic or international markets), while other clients aspire to deepen their relationships in geographic areas where they currently operate. Clients ask us to develop marketing and communications strategies in order to advertise their brand and to launch new products and services.

What makes S.B. Lemons & Company different—indeed special—rests on our strategic thinking, dedication to quality, and willingness to serve. Our strategy consultants bring a unique blend of brainpower, global experience, technical expertise, creativity, and passion to each client engagement.

Our Approach

We value and subscribe to excellence, hard work, perseverance, follow-through, and commitment.

We are active listeners. We first seek to understand your needs and wants, and then collaborate with you to problem-solve, seed change, and ultimately delight in the results.

We take a personal interest in your success. Before we contract with a client, we make sure we will be a value-added partner.

Who Are Our Clients

Individuals. For-profit Corporations. Nonprofits. Government Agencies.

Our clients share a common denominator:

  • 1 A passion to grow,
  • 2 An appreciation for a strategic plan that fuels growth, and
  • 3 A willingness to invest the time and money in the strategic planning and brand-building process.

About Us

Since 2007

S.B. Lemons & Company is a strategy consulting firm. Our mission is to provide consulting services in the fields of marketing and international business. We help our clients grow.

Some of our clients seek to enter new markets (be-it domestic or international markets), while other clients aspire to deepen their relationships in geographic areas where they currently operate. Clients ask us to develop marketing and communications strategies in order to advertise their brand and to launch new products and services.

What makes S.B. Lemons & Company different—indeed special—rests on our strategic thinking, dedication to quality, and willingness to serve. Our strategy consultants bring a unique blend of brainpower, global experience, technical expertise, creativity, and passion to each client engagement.

Our Approach

We value and subscribe to excellence, hard work, perseverance, follow-through, and commitment.

We are active listeners. We first seek to understand your needs and wants, and then collaborate with you to problem-solve, seed change, and ultimately delight in the results.

We take a personal interest in your success. Before we contract with a client, we make sure we will be a value-added partner.

Who Are Our Clients

Individuals. For-profit Corporations. Nonprofits. Government Agencies.

Our clients share a common denominator:

  • 1 A passion to grow,
  • 2 An appreciation for a strategic plan that fuels growth, and
  • 3 A willingness to invest the time and money in the strategic planning and brand-building processes.

Testimonials

Don McKneeley

Chairman & CEO, Minority Business News USA and Women’s Enterprise USA

Corporate Client
"We hired S.B. Lemons & Company to help with increasing our revenues and to assist with developing our overall corporate strategy. The firm conducted market research, customer, company and competitive analysis to address our needs. Their recommendations were on the mark and very helpful in both streamlining our organization and identifying opportunities to improve our profitability. We are now implementing many of the recommendations. S. B. Lemons & Company did great work. I highly recommend Stan and his organization."

Tominko Musco

Founder and President, I Can't Believe It's Chocolate!

Corporate Client
"Stan Lemons helped me expand my thinking process for my business, establish new strategic goals for the upcoming year, and clarify the net benefits of my services. He focuses on how to pull people into your loop and keep your product or service in the forefront of their minds."

La Shandra L. Barbarin

Chief Operating Officer, Medical Center of McKinney

Health Care Client
"As a large tertiary care facility, we engaged the services of S.B. Lemons & Company to conduct a comprehensive evaluation of our marketing strategies including print media, website design and applications, and advertising. Stan’s ability to diagnose the dichotomy in the intended marketing message provided multiple “Aha moments” for our Management Team. Additionally, his ability to reduce intelligence gained from internal and external stakeholders into a concise listing of recommendations was most impressive. Stan’s tactical recommendations were concise, attainable and easily transferred into a marketing plan that has proven successful in connecting with new patients and the community we serve, while driving patient loyalty and recognition. For these reasons, I strongly recommend S.B. Lemons & Company."

Thought Leaders

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Stanley B. Lemons, Ed.D. (candidate), MBA, PMP

President

Stanley B. Lemons' professional life includes a broad range of domestic and international assignments: Founder & President of S.B. Lemons & Company, LLC, President & CEO of TheSecretToWriting.com, President & CEO of Langopoly, Inc., Director of Global Marketing and Product Development at Citigroup's Diners Club International, Senior Manager of Strategic Planning for The Coca-Cola Company, Marketing Director for Southern Methodist University (SMU), Management Analyst at the U.S. Environmental Protection Agency, United States Peace Corps Volunteer, and Coro Foundation Public Affairs Fellow. Throughout his career, Stan has traveled and led projects in Africa, Asia, Europe, and Latin America.

Stan is a native of Dallas, Texas. He graduated from Greenhill School and received a B.A. in philosophy from Amherst College. Stan earned an M.B.A. from the UCLA Anderson School of Management. He is a certified Project Management Professional (PMP), and holds a certificate in Personal Development Coaching from The Coaching and Positive Psychology (CaPP) Institute. Today, Stan is a doctoral candidate at Texas Southern University.

Stan's portfolio of executive education also includes leadership, marketing, cross-cultural, and legal training through Outward Bound Germany, the George Washington University National Law Center Government Contracts Training Program, the J.L. Kellogg Graduate School of Management, and the Harvard Business School.

Stan values education. Outside of his work with S.B. Lemons & Company, Stan serves as an Independent Educational Consultant (IEC). He leads parent and student workshops on the college admissions and financial aid processes throughout the United States. Stan is the author of the Expanding College Opportunity book and student workbook, as well as The Secret to Writing: 10 Secrets to Effective Communication Through Writing.

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Norbert

Norbert K.C. Tan, MBA, CPC

Principal

Norbert K.C. Tan is a marketing and philanthropy executive who has successfully worked in both commercial and nonprofit environments over the past 25 years. Norbert's consulting engagements include working with individual nonprofit organizations, institutions of higher education, and blue-chip international corporations. He has traveled extensively and worked for several years in Asia.

Norbert is also a certified professional coach. He completed his certification in Professional Coaching (CPC) from the College of Executive Coaching, and his Board Certification in Coaching (BCC) from the Center for Credentialing & Education. As a thought partner, Norbert works with senior leaders and their teams to achieve peak performance in both their professional and personal lives. His approach is to collaborate with clients to maximize results and sustain life-changing behavior. 

Norbert serves and advises on a variety of nonprofit boards in the Southern California and California Central Coast communities. He earned his B.S. from UC Berkeley and M.B.A. from the UCLA Anderson School of Management. Norbert was an Arts Management Fellow at the John F. Kennedy Center for the Performing Arts in Washington DC, and attended the Stanford University Nonprofit Management Institute.

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Professional and Consulting Engagements (Selected):

For-profit Corporations
  • ADG Enterprises, Inc.
  • Atlanta Business Video
  • Bank of America
  • Baskets by Consuela
  • Citibank
  • Commerce Bank
  • Dentsu, Young & Rubicam
  • Diners Club International
  • Federal Reserve Bank of St. Louis
  • Ford Motor Company
  • General Electric
  • Hewlett-Packard
  • I Can't Believe It's Chocolate
  • International Management Group (IMG)
  • Insley & Race Law Firm
  • Medical Center of McKinney
  • Minority Business News USA
  • Oglesby Greene Architects
  • Price Law Group, PLC
  • Saatchi & Saatchi Worldwide
  • S.M.I. Language Services
  • Team One Advertising
  • The Coca-Cola Company
  • The World Bank
  • TheSecretToWriting.com
Nonprofits
  • 100 Black Men of Prince George's County
  • Atlanta Public Library System
  • Coro Foundation
  • Cabrillo Economic Development Corporation
  • Greenville Avenue Church of Christ
  • Jack and Jill of America, Northeast Dallas Chapter
  • John F. Kennedy Center for the Performing Arts
  • Kenyan American Community Church
  • Mt. Hebron Missionary Baptist Church
  • NAACP
  • Prince George's County Library System
  • Pacific Public Radio
  • Rubicon Theatre Company
  • The Chance Theater Company
  • United Steelworkers of America
  • Upward Bound
  • Urban League of Greater Atlanta
  • Urban League of Metropolitan St. Louis
  • Ventura County Ballet Company
  • YMCA
Education
  • Atlanta Public Schools
  • Atlanta Technical College
  • Antioch University
  • California Lutheran University
  • Cobb County School District
  • Coeur d'Alene School District
  • Dallas Independent School District
  • DeKalb County School District
  • Faustina Academy, Independent School
  • Fulton County School District
  • Garland Independent School District
  • Georgia State University
  • Gwinnett County Public Schools
  • Imhotep PTSA
  • Moorpark College Foundation
  • Project Grad
  • Rio School District
  • Spokane Public Schools
  • St. Louis Public Schools
  • Suitland High School PTSA
  • The University of Georgia
  • Ventura College
  • Ventura College Foundation
Government
  • City of Atlanta
  • City of Dallas
  • City of Los Angeles
  • City of Ventura
  • Missouri Treasurer Re-election Campaign
  • St. Louis Police Department
  • United States Environmental Protection Agency
  • United States Peace Corps