What’s the value of a marketing audit?
1. A marketing audit will help you establish a baseline
A marketing audit will help you establish a baseline for the effectiveness of your marketing strategy and operations. Similar to the way a doctor may ask you a series of questions to assess your health, a marketing audit will help you assess the state of your marketing strategy, marketing tactics, and marketing collateral. Consequently, you will be better positioned to determine your organization’s challenges and opportunities.
2. A marketing audit will help you better align your marketing strategy with your corporate or business strategy
A marketing audit will help you align the marketing function or department within your organization with your overall strategy and organizational goals. Marketing does not exist in a vacuum. Your marketing strategy and operations need to be aligned with your organization’s corporate or business strategy in order to maximize your business growth.
3. A marketing audit will help you manage marketing projects
A marketing audit will help you prioritize and manage your marketing projects. You will be able to review your marketing needs from a more holistic standpoint, and likewise better allocate resources to support the marketing initiatives that stand to have the greatest Return on Investment (ROI) or impact on your business.
At S.B. Lemons & Company, we value marketing audits. We often begin our strategy consulting engagements with a marketing audit. A marketing audit from S.B. Lemons & Company will help you grow your business.