Posts by S.B. Lemons & Company

Why marketing strategy?

S.B. Lemons & Company

To answer this question, let us consider a scenario.  The scenario is simple.  Yet, the fundamental principles of marketing strategy are embedded in the story: Assume a universe of individuals or organizations – each with a specific need or want. A business owner, who we shall call “Joe the Plummer,” seeks to satisfy the needs…

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